Our Story

With over 30 years of hands-on experience in the Tasmanian floral industry, flowers have been part of my life for as long as I can remember. Growing up on our family farm out the back of Deloraine, I would gather flowers from my mum’s garden to make into bouquets and pick springtime daffodils from the neighbouring laneway. They say what you loved doing as a child is a pure reflection of your natural joy and who you truly are, and for me, that has always been flowers.

Family Flower Growing and Wholesaling

My connection with the flower industry began in the 1980s, starting with a school age job picking flowers at Elizabeth Town. During the historic flower-growing boom associated with industry leaders like Triffett Flowers and Tesselaar Flowers, my parents grew and supplied premium blooms—a foundational history that became the bedrock of my own journey.

Building on that momentum, our family expanded their vision in 1990 by purchasing a property in Westbury, laying down permanent roots for their flower growing and then wholesaling business.

Looking back it does feel as though flowers are in my blood.

Flower Growing to Retail Floristry

With over 30 years of hands-on industry experience, my floral background spans growing, wholesaling, bulk distribution, and retail floristry. This deep expertise led me to own and operate a Launceston florist, West Tamar Flowers in Riverside further expanding my connection to northern Tasmanian flower lovers.

In 2015, the next chapter began when I independently launched "My Florist" as my own home-based business in Westbury. The local floral community quickly recognized this lifelong expertise. In 2016, Felicity from Flowers on Gilbert in Latrobe asked me to cover her shop just before the historic Latrobe floods. Later that same year, Liz from Kings Meadows Florist Flowerland reached out for support. That temporary helping hand turned into an incredible partnership, and Liz entrusted me to manage her store for the next five years while I concurrently grew my own business.

Flowers, Crystals & Metaphysical

I always wanted to offer something distinct alongside our flowers, stepping away from generic florist gift lines. When my daughter-in-law suggested crystals, it connected perfectly with my personal love for tarot and the spiritual world—and Metaphysical Launceston was born.

What began with just one small table at the Evandale Market has bloomed into the vibrant space we operate today. We are proud to offer an intuitive mix of fresh flowers, crystals, tarot and oracle cards, crystal jewellery, incense, indoor plants, and meaningful gifts.

Today, the family tradition continues: after welcoming two beautiful babies, my daughter-in-law Piper works proudly alongside me in the shop and I'm lucky enough to have my daughter running her own business, The Beauty Bar Launceston next door.

Featured in the News

In 2024, My Florist Launceston was featured in a local television news story about the busyness of Mother's Day and new mums snuggling up to their babies in hospital.

▶ Watch the 2024 news story on YouTube

Your South Launceston Sensory Sanctuary

Our South Launceston shop is a little different from a traditional flower shop.

Outside is the noise and movement of busy Wellington Street. Step through our door and the feeling changes. Flowers, plants and crystals surround you, the gentle sound of our water feature runs through the shop and beautiful fragrances fill the air.

Our customers often tell us how wonderful the shop smells and how peaceful it feels.

That is why I describe it as our sensory sanctuary — somewhere to step away from the stressful world outside for a while and simply enjoy the space around you.

Floristry With Heart & Soul

I put my heart and soul into every flower order. Flowers energise me, and even after all these years I still love seeing fresh flowers arrive and imagining what they can become.

Some of the work closest to my heart is creating funeral flowers and floral tributes. Knowing the flowers I create will form part of a family's final farewell to someone they cherished makes this work incredibly meaningful to me.

Casket sprays, floral sheafs and sympathy tributes allow me to create something personal that reflects a life, a memory and the love held for that person.

For me, that is one of the greatest privileges of being a florist.

My Florist Launceston Today

Today, My Florist Launceston Tasmania and Metaphysical Launceston share our home at 2/222 Wellington Street, South Launceston, bringing the best fresh seasonal flowers, plants, crystals and meaningful gifts together in one space.

In 2024 and again in 2026, we were honoured to be named Best Florist in Launceston by the Quality Business Awards.

From establishing My Florist in Westbury in 2015, to expanding to Launceston in 2017, the creation of Metaphysical Launceston in 2021 and our Launceston shop in 2022, the business has changed and grown considerably.

The heart behind it hasn't.

Flowers, Crystals & the Light in Between x ♡